About Us: Just Cleansed Soaperie
The world is dirty....you don't have to be
Our Mission: To nourish your body as well as your soul.
Welcome to Just Cleansed Soaperie, located in the heart of New London, Iowa. We handcraft premium, cold-process soaps and skin care designed to bring simplicity, transparency, and a bit of sanctuary back to your daily routine.
Our Story: Born Out of a Diagnosis
The journey of Just Cleansed Soaperie didn't begin as a corporate business plan. It began with a life-changing moment. On January 8, 2008, I was diagnosed with Chronic Lymphocytic Leukemia (CLL).
A diagnosis like that changes everything. It forces you to look closely at what you are putting in and on your body, and to seek out true purity. I needed to know exactly what was touching my skin. What started as a deeply personal quest to create a clean, honest bar of soap for myself and my family quickly became my creative outlet, my labor of love, and my "safe place."
The Evolution: What's in a Name?
Finding our true identity took some time, a little bit of pivoting, and a healthy dose of humor. We had to try a few names on for size before finding the one that truly felt like home:
Essentially Yours 2020: We officially launched in 2020. As we all know, a lot of crazy, stressful things happened that year, and by the end of it, I just wanted a fresh start and a brand-new look.
Jazzy Cat Soaps: Next, I rebranded to Jazzy Cat Soaps. It was fun, but it came with an unexpected problem: a lot of people genuinely thought I was making soap for cats! My first question to them was always....have you ever actually tried to give a cat a bath?
Rooted in Faith: Becoming "Just Cleansed"
After the confusion of the cat soap, I knew I wanted our final name to be rooted in something much deeper. I wanted to incorporate my faith.
I turned to Scripture and found our true identity in 1 John 1:9:
"If we confess our sins, He is faithful and just to forgive us our sins and to cleanse us from all unrighteousness."
That verse says it all. Because of His grace, I am Just Cleansed.
As a beautiful, ironic bonus, I realized after choosing the name that Just Cleansed perfectly matches my own initials, J. C.! It felt like a little nod from above that this was exactly where I was supposed to be.
To bring this vision to life, I asked my brother, Jim to design our logo. As you can see, he beautifully captured the heart of this vision. He placed that very verse and a cross right on the side of a classic clawfoot tub, with fluffy soap bubbles overflowing out of the top. It is a daily visual reminder that while our soaps wash your skin, there is a much deeper, beautiful cleansing that happens from the inside out.
Welcome to Our New Home!
To our long-time customers and regulars: you might notice things look a little different around here! We recently upgraded our entire online store to a brand-new platform to give you a smoother, more beautiful shopping experience. The layout is new, but the handcrafted quality, the formulas, and the hands making your soap haven't changed a bit. Thank you for growing with us!
Crafted for Your Day
Every bar of soap we craft is an invitation to pause, breathe, and find a moment of peace in a busy world. Our hope is that when you use our products, they do more than just wash away the day. We hope they bring a little bit of comfort to your body, a smile to your face, and a positive, refreshing lift to your soul.
Whether you are looking for a nostalgic, crisp scent to jumpstart your morning or a gentle, nourishing cleanse to unwind at night, we invite you to explore our collections and find your new favorite escape.
Thank you for being a part of our story, and for allowing us to be a trusted part of your clean routine.
